An era to be clearly and dearly remembered.
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Its safe to say the Britain has changed since the fifties 'where children were aloud to play in the street with their friends and were safe, climbing trees skinned their knees and ripped their clothes, got into fights and nobody sued anybody. Sweets were a treat, and not a part of lunch. In this age this wouldn't be seen, a families values have changed due to the stresses of the economy that the government have recognised in Britain today.
Having recently read an article written by David Kynaston via the Daily Mail, he highlighted the ups and down of being part of this generation and identified that there was a strong conformist ethos 'The most
important thing in life was to blend in and get on with everybody,' would you say people today have the same ethos?
I've learnt from reading this article that the values that the Baby Boomers were brought up with have reflected there buying styles today, when buying products they are more aware of the prices and will consider the need over the want aspect when purchasing a product. As they were brought up with rationing post war and so were thankful for the things the got.